Welcome to my Skills and Expertise page, where you can delve into the diverse and dynamic abilities I bring to the table. With over 13 years of marketing experience across both B2B and B2C organizations, I have honed a wide range of skills that drive performance, growth, and innovation.
Core Competencies
Digital Marketing Proficiency
- Strategic Campaign Development: Crafting comprehensive marketing strategies tailored to achieve specific business objectives.
- Performance-Driven Acquisition: Utilizing data-driven insights to optimize customer acquisition and retention.
- SEO and SEM Mastery: Enhancing visibility and search engine rankings through targeted optimization methodologies.
Leadership and Team Management
- Effective Team Leadership: Years of experience inspiring and guiding high-performing teams to exceed expectations.
- Collaborative Cross-Functional Coordination: Fostering seamless collaboration between departments to achieve organizational goals.
- Mentorship and Development: Cultivating talent and empowering team members to reach their full potential.
Branding and User Experience
- Brand Identity Creation: Developing strong, cohesive brand identities that resonate with target audiences.
- Customer-Centric UX Design: Enhancing user experience through intuitive design and functionality.
- Content Management Excellence: Creating and optimizing content to engage and convert audiences effectively.
Certifications
Tools and Technologies
- Team Leadership: Managed and Trained Employees, multiple direct reports, 5+ years of team management
- Digital Advertising Platforms: Google Ads Search Certified, Google Ads Creative Certified, Google Ads AI-Performance Certified, Microsoft Ads (Bing Ads), AdRoll, Capterra
- Marketing Analytics Tools: Google Analytics Certified (GA4), ahrefs, SEMRush, Google Search Console, Adobe Analytics
- Web Development: WordPress CMS, Google Tag Manager, experience with major plugins
- CRM Platforms: Salesforce, HubSpot, Microsoft Dynamics CRM
- Email Marketing: Constant Contact, MailChimp
- Social Media Management: Proficient with all major social channels and their ads platforms (Meta/Facebook/Instagram/YouTube, X/Twitter, Bluesky, TikTok, Pinterest, etc.)
- Marketing Automation: Hootsuite, Marketo, Pardot
- User Experience: Figma, Adobe XD
- SEO Tools: Google My Business, Reputation Management
- Content Marketing: Content creation, copywriting, video production
- Project Management: Asana, ClickUp, Trello, Microsoft Office Suite (Word, Excel, Powerpoint, etc.)
- Adobe Suite: Proficient in key Adobe Creative Cloud applications
- AI and Machine Learning Integration: Jasper AI, ChatGPT
- Technical Languages: HTML, SQL
- Event and Conference Marketing: Comprehensive experience in planning and executing marketing for events, contracting, and business negotiations
I have always been eager to grow my marketing toolkit and will continue to expand my proficiencies. I am determined to tackle any challenge when it comes to marketing, and will quickly learn any technical software or tool required for success.
Reach Out
I look forward to meeting you and seeing if we can form a professional relationship!
Thank you for your response. ✨
Aaron Edwards 