Project Overview
As head of marketing for Innovative Solar Systems, I led a comprehensive overhaul of their website. The previous site suffered from a dated layout, keyword-stuffed content, and poor navigation, which alienated potential customers. Through data-driven analysis and advocacy, I secured approval for a professional redesign, aiming to create a modern, user-friendly platform.
Improvements Made
- SEO Upgrade: Developed a mobile-responsive site with targeted, high-quality content to drive organic growth.
- User Experience: Replaced outdated design elements with a sleek, modern interface and concise, digestible content.
- Lead Capture: Introduced optimized contact forms and CTAs for streamlined lead generation.
Results
- Improved Organic Traffic: Increased unique organic users by +532% year-over-year.
- Enhanced Engagement: Achieved a +180% boost in webform conversions, an +85% reduction in bounce rate, and a 2.5x increase in time on site.
- Increased Lead Generation: Grew inquiries by +260% and qualified leads by +60%.
Before and After Comparisons
I’m passionate about using my marketing expertise to bring your vision to life. Let’s connect and explore how my skills can elevate your brand and drive meaningful success.
Thank you for your response. ✨
Aaron Edwards 